Who are you?..if you are astroturfing it matters

I was just send this link to a post and its 6 updates that describe the fate of uncovering an cable company astroturf blog. The guy who founded the astroturf blog used his real name originally and then changed it. It was relatively easy for the sleuth to figure it out who was really behind the blog by googling the first names on the post.
Reading this story I am not surprised the cable companies or powerful corporate interests want to end net neutrality because when people are free to speak there minds they uncover the truth and speak it.