The Times will subscribe itself into irrelevance

I have been running into a lot of NY Times ‘premium’ content this week.
How on earth are they going to be relevant in this age of connectivity if you can’t see their site? They would make so much money of they eyeballs that did show up if they didn’t try to reduce it by 20x at least the number of people who actually look at these pages.
Young people – who are hyper connected will not pay for NY Times content it is like going to make it self totally irrelevant to the next generation. Sad but true unless they get a clue.