This is really exciting news for the identity community since getting mainstream adoption of OpenID has been a challenge for the community. They worked with JanRain on implementing the project. Here is the RWW story.
I just went to the KMart site to “join”, and at first I thought it wasn’t there. Turns out the option to sign up with OpenID is below the fold; you have to scroll down to find it. This is disappointing – it turns out that many web users don’t actually know how to scroll! Facebook, Yahoo!, Google, AOL, Twitter, and MySpace are on the first set of options; OpenID and Windows Live ID are on the second.
I choose the OpenID option and entered my i-name (yes, I still use it) and it worked. I like the new “pop-up” method of supporting authentication – it does the redirection without taking you away from the website. I think the OpenID community is improving the UI by leaps and bounds.
One thing I don’t like is having to “pick a screen name” I always get stuck I went with Kaliya figuring that this would be a profile I would almost never use. I may delete it.