Here is a talk by Buzz Bruggeman about the power of blogging. I hope that those in the identity commons network/community can come to understand more about why I think our blogging and presence at key events and conversations is vital to our success. Our success will be determined by the power of our market conversation. He goes out of his way to attend “World Class Events” where they see each other annually. He is seeking to identify the real time, real world high value customers. He also has a presence that is as a real person. This is why he blogs and why we should blog.
A four star review in USA Today read by more than 2.3 million people got ActiveWords all of 32 downloads. But a blog post by popular blogger Robert Scoble resulted in more than ten times that number. Buzz Bruggeman, the founder and EVP of ActiveWords Inc., speaks about his experiences in marketing and selling his company’s software, and the networking tools he uses. He discusses how a huge advertising budget may no longer be the only way to reach people.
How does a small company overcome the problem of distribution of software and get people in the target market to use it? Are huge advertising budgets the only way to reach the target audience? Listen to this show to learn about the benefits of using blogging and podcasting as effective networking tools, and how they can be a low cost, highly effective marketing tool at a global level. Buzz discusses his personal experience of how ActiveWords has received good exposure by using the right tools and networks, with a very small marketing budget.