Attributor Corp is launching a product that combs the entire web for ‘unauthorized uses.’ From the WSJ:
They claim to have cracked the thorny computer-science problem of scouring the entire Web by using undisclosed technology to efficiently process and comb through chunks of content. The company says it will have over 10 billion Web pages in its index before the end of this month.
Attributor analyzes the content of clients, who could range from individuals to big media companies, using a technique known as “digital fingerprinting,” which determines unique and identifying characteristics of content. It uses these digital fingerprints to search its index of the Web for the content. The company claims to be able to spot a customer’s content based on the appearance of as little as a few sentences of text or a few seconds of audio or video. It will provide customers with alerts and a dashboard of identified uses of their content on the Web and the context in which it is used.
(if the link to the WSJ goes ‘unfree’ follow the ‘read more’ at the bottom of this post to read the full text)