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etech

The Intention Economy by Doc

Kaliya Young · March 12, 2006 · Leave a Comment

This piece on the Intention Economy by Doc is really great. It speaks to what I see as the subtle convergence of ideas from communities that I belong to. In spiritual activist world intention is a big deal “what is your intention” is not an infrequent question or frame invited around self reflection.
The social venture and social enterprise communities are big into finding a balance between intention and making money.
From the article.

Is “The Attention Economy” just another way for advertisers to skewer eyeballs? And why build an economy around Attention, when Intention is where the money comes from? 
I have developed a real problem with the perspective behind what a number of people have been saying about Attention behind the podia. That perspective is sell-side. Its point of view is anchored with sellers, not buyers.
Hence my idea: The Intention Economy.
The Intention Economy grows around buyers, not sellers. It leverages the simple fact that buyers are the first source of money, and that they come ready-made. You don’t need advertising to make them.
The Intention Economy is about markets, not marketing. You don’t need marketing to make Intention Markets.
The Intention Economy is built around truly open markets, not a collection of silos. In The Intention Economy, customers don’t have to fly from silo to silo, like a bees from flower to flower, collecting deal info (and unavoidable hype) like so much pollen. In The Intention Economy, the buyer notifies the market of the intent to buy, and sellers compete for the buyer’s purchase. Simple as that.
The Intention Economy is built around more than transactions. Conversations matter. So do relationships. So do reputation, authority and respect. Those virtues, however, are earned by sellers (as well as buyers) and not just “branded” by sellers on the minds of buyers like the symbols of ranchers burned on the hides of cattle.
The Intention Economy is about buyers finding sellers, not sellers finding (or “capturing”) buyers.
Even though I’ve been thinking out loud about Independent Identity for years, I didn’t have a one-word adjective for the kind of market economy it would yield, or where it would thrive. Now, thanks to all the unclear talk at eTech about attention, intentional is that adjective, because intent is the noun that matters most in any economy that gives full respect to what only customers can do, which is buy.
Like so many other things that I write about (including everything I’ve written about identity), The Intention Economy is a provisional idea. It’s an observation that might have no traction at all. Or, it might be a snowball: an core idea with enough heft to roll, and with enough adhesion to grow, so others add their own thoughts and ideas to it.
As for the Linux connection, I believe that The Intention Economy is, by necessity, built on free software and open source principles, practices, standards and code. It’s not something that requires any company’s “platform” or “environment”. That’s why, much as I like the services provided by companies like Orbitz (which is built on LAMP, and does a very good job), I believe no company’s system can encompass The Intention Economy. The encompassing has to work the other way around. In other words, silos are fine. But the choice can’t be “nothing but silos”.

I think the foundational statement here is this necessity these new economic models be built on free software and open source principles, practices, standards and code.

You can see this trend happening in the face to face community gatherings of techies with the flowering of independent conferences that are built on open source principles. They don’t have a high barrier to entry and people come together because they have an interest – they figure out what they want to talk about and do together. We have used these to bring the identity community together at the Internet Identity Workshop. Camps are happening etc.
The essential nature of identity systems that go to the core of who we are – or are becoming in the digital age means that the platforms that we use to exchange this information must be OPEN. Jair and I have talked about this a bunch. We must be able to see the code that our operating systems are built on if they are managing our personally identifying information. How do we know there is not an NSA back door into Microsoft vista to peer on us. Despite what MS says can we believe them – we could if we could see the code. Hopefully they will get with Jeffery Moore and understand the comodification of the stack.
We also must improve privacy protection for third party storage of information – breaking out of the ‘secrecy paradigm’ that the courts interpreted – if someone knows information about me then it is not secret so they can share it. This does not jive with or norms of social disclosure of information.

Technorati Tags: etech, etech06

Conferences 2.0

Kaliya Young · March 9, 2006 · Leave a Comment

More thoughts on improving this game that arose while at etech. I would like to know who paid to be on stage. It is like google ads – the real search results are on one side and the ads are on the other. We should know who is buying our attention for how much. We should vote on who we want to let buy our attention as an audience – after all we did pay $1300 to be there (and our hotel on top of that). Didn’t we pay not to have it bought?
Can we have better feedback loops beyond IRC. At TED last year they had a little text message voting thing that you could use to say what you thought of the speaker as they wrapped up.
We had some amazing talks about great philosophical ideas that could inform a lot of folks work in this space. I wondered about the possibility of having the audience actually process (talk to itself) about the ideas and things it is learning about. How might that idea, notion, research fact influence and affect the work all these ‘alpha geeks’ are doing.
I have started a blog on unconferences to gather more practices and ideas and thoughts. unconference.net and unconferences.org, net and com will resolve there within the week.

Technorati Tags: etech, etech06

Meet space technology improvement for etech and other 'traditional' conferences

Kaliya Young · March 7, 2006 · 1 Comment

Ao the physical space situation here at etech is horrible. The rooms are too small – it is not only sold out but over sold. We are sitting in the isles and standing 2 deep at the back of the room. Here is a summary of the current issues and some potential solutions.
Venues – flexible support for interaction:
It seems there is a real market for innovative collaborative community meet space. With the emergence of camps and unconferences what are the space that can support these events. The space where we meet – like the nowhere store was.
Accommodations – We need integrated diversity:
I am staying the youth hostel (it is the nicest one I have ever been in). Because for this event I want a nice bed to sleep in and I don’t care if I need to share with others. I am paying $72 for three nights (they make $96 if they sell out my 4 bed room). Some want the kind of accommodations that cost $300-$500 a night. How can you have those market nees and everything in between near by.
Food – good food reasonable cost:
How can you feed people good food for low cost. I think most coming to a conference would be able to afford about $10 a meal. Presentation doesn’t matter really the food does. This is what we paid for food at the internet identity workshop – people loved both lunches.
Hotels are making a lot of money right now off conferences – charging a lot per day for people to attend an event and be fed.
Carpooling – How do we get there?:
There are some sides that do this like space share but it is not totally easy to do yet and you have to re-enter a profile all the time. How do I put out a carpool request on my blog that will get circulated to the people who are also traveling from my area and might be driving. How can this be managed in ways that don’t overwhelm everyone with my request but just those who might help.
Process – What are the processes we use when we gather?:
The submit, committee select, present model is a bit stale. I have gone to three talks this afternoon and keep thinking tell me something I don’t know yet. If you are going to present get to the point. I am a big believer in the short presentation – we use them at planetwork 5-10 min. Go through your concepts faster cause I get what you are saying.
Some things deserve the full attention of the whole group but only about 1/10th of what they make us give our full attention to.
Examples of this would be Bruce’s talk last night but – give him a lot of time because he has a reputation of killer talks that are engaging. Folks were not doing their e-mail during it they were listening. This morning it was the light table interaction demo (it was super amazing) the there was no typing. As well Linda Stone’s insightful talk about what was coming next after Continuous Partial Attention. Basically she said ‘analogue’ is the new ‘digital’ as jair would say.
There is open space technology, speed geeking, appreciative inquiry lots of different change processes [see Change Handbook]
Ambient Findablity of people:
(I am writing this post in the Ambient Findability presentation)
Help me find the people in this stack of 1,300+ folks that I want to meet and talk to. Who has identity problems that I can help people find the resources in our community? Who is working on socially good tech stuff that would love to know about Planetwork? Can applications like attendr and Hallway help? Can we get investment in these open source tools – if you want you can use the something like $10,000 + $10 a head intronetworks (that I get to use it for PCForum.) That is not accessible.

Technorati Tags: etech, etech06, camps, unconference

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