Reputation Matters – for big and small

Two days ago I flew from Boston to JFK (my taxi was 30 min late and I was blessed to have the best host ever – Jon Garfunkel who drove me to the airport) to make a morning presentation on Corporate Social
I headed to a presentation facilitated by Joe Sabilia my friend from the Social Venture Network – on Communicating Your Companies Values: How Corporate Social Responsibility Impacts the Bottom Line.
On the plane I was scanning the Guide to CSR Communication.

According to a poll released by the Cherenson Group, almost 80 percent of adults say they would rather work for a company with an excellent reputation than for a company with a poor reputation, even if the company with the poor reputation offered a higher salary. (p. 13)

Tying this back to this morning’s experience. I really wish I could give the taxi cab company demerits for not picking me up.