Marty Kerns gave a great presentation. The take away that was most relevant to the identity world was this.
Simple rules create complex behavior.
Complex rules create simple behavior.
He wowed the audience because he treats presentation as performance art just like R0ml, Doc, Lessig and Dick do. After the NTEN national conference last year on his recommendation I went to see Tufte’s workshop on the visual display of information. It was great. This weekend when I presented twice I incorporated one of his techniques “the black screen”. The audiences loved the talks and it was fun to energize see an energized audience.
Talk began by highlighting that social networks are not new…they are family friends and college room mates. They are increasingly stretched because new communications tools help us stay connected over distance better then ever before (The high-school to College IM phenomena.).
How do you scale when social networks show up to your issue? If 10,000 folks showed up for 10 min what could they do for you?
There were 5 core elements that he invited us to look at
Strong Social Ties – we are overwhelmed by information so the information we are most likely to pay attention to will come through our social network.
Rich Communications Grid – how do you communicate with others.
Common Story – the core 10%t hat share story they do 90% of the work.
Shared Resources – working together these networks are bossless but leader-full.
Clarity of Purpose – this emerges as the above fall into place
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