identity workshop audience

I have been working hard to spread the word about the workshop Andy is leading on December 5th about i-names. One of the folks I passed it along to is Paul Hogan of Exponent Partners who do strategic and tactical consulting, and helps design solutions, selecting and implementing the right technology in the nonprofit sector. Here is his articulation of the market need and who should be at the workshop.

All of our clients want to have data from web-based applications (i.e. transaction processing, membership management) as well as basic forms (i.e. registration, surveys, etc.) integrate automatically with the back-end database, in our case Salesforce and potentially CiviCRM. I’d love to see you guys certify applications that are compliant with these standards and give them a stamp of approval so that we could use them for clients.
The way the agenda looks, your audience really ought to be the ‘product managers’ and execs of folks like Salesforce, CiviCRM, CivicSpace, Democracy In Action, Radical Designs, CrownePeak, everyone building add-on modules to Drupal & Mambo, the dozens of membership management software vendors, etc.