I had a good time yesterday at the Organizers Collaborative Conference. I presented about the coming identity layer – sharing at a high level i-brokers, profile management and how people might manage their relationships with multiple civil society organizations. Two of my peers Jo Lee and Rob Stuart – long time participants in the nonprofit technology world were there specifically to see the latest developments and were impressed.
Earlier in the morning I stopped into Alissa Fencsik’s presentation on Technology Decision-Making for the Non-Technical Executive. She presented a good high level framework to help think about tech decisions.
At a basic level there is Infrastructure – it is like electricity you just turn it on and it works – all your staff have their own computers, they have e-mail accounts, you are doing regular backups etc.. With this layer in place it creates a foundation that prevents problems, minimizes damage if a problem arise and eliminates inefficiency.
Next is Automation with the goal of achieving business objectives more efficiently providing time savings, more information, addresses issues proactively not reactively and supports more effective and targeted marketing.
Innovative uses of technology are those that create social change by leveraging the new communication possible via the web and other information and communication technology (like text messaging). This might include new programs to address a community need or new tools that transform the ability to execute on mission.