At MashupCamp 6 I lead a session about Data Sharing. Asking what is the scope of this problem. Dusty created this diagram from the session. I am going to take the Whiteboard and translate it into a diagram shortly. This conversation could have gone on for at least another hour. It is a big elephant and I hope we can get clearer on it and solve some of the problems at the Data Sharing events.
Archives for April 2008
This is from Zallas Technologies:
“Conventional wisdom has focused on customer identification as the foundation for one-to-one marketing campaigns,” says Adam Sarner, principal analyst at Gartner. “The reality of Generation V creating anonymous online personas, and the sheer power of their growing influence in an online environment, mean companies must change their methods of acquisition and relationship building.” He believes that CRM-focused companies and particularly their marketing departments must take notice of this change and engage with these “online personas” rather than with the actual customers who stand behind them.
“Going forward, customers’ true identities will have less importance, and instead companies will need to understand the role or persona that customers are playing at any given time and treat them accordingly,” says Sarner, who further believes that providers of third-party customer data, business intelligence, and analytic tools will shift toward consumer applications and eventually arm companies with automated, artificial intelligence and self-learning “persona bots” to seek customers’ needs and desires.
there are 6 things they list CRM focused companies need to do – this is one of them
Develop a mutually beneficial relationship. Use the information that you gather from your customer base (through data collection and communication) to create a two-way flow of information between your “persona” customers and your company. Use that input to hone your offerings to match various “persona” wants.
We are organizing an Identity Commons community Dinner on April 9th beginning at 7:30 for drinks – dinner at 8:00. The location will be the same as last year Sauce at 131 Gough (a sort cab ride from Moscone). This is a great place – wonderful wine, good food at reasonable prices. We have the whole back room reserved (up to 40 people).
Please RSVP on the Identity Gang Wiki. If you can’t do that for some reason you can e-mail me kaliya *(At) Mac.com.
This is my favorite April Fools so far
From the Burning Man Site:
“We’re in this race to win,” said McCain, a decorated war veteran, “and if it takes coming out to a place like Burning Man, and mixing with … these … people … to do it, well … I figure I’ve been held captive in a North Vietnamese POW camp … how bad could this really be?”
This year most of my burning man camp Sustainabilaville is not going to the ‘main’ Burning Man in August but to the Regional event in June. I am still thinking about going to BM but need to find a good camp to be with. Maybe it is the year for ‘identity camp’ :).