Bringing Your Public Onboard For Smoother Legislature Changes
… [E]very State DMV needs to find a way to educate their public so that they can ensure the legislature changes necessary to become Real ID compliant. So how exactly can you do this? This session will examine how you can change your public’s perception as quickly and as cost effectively as possible.
Listen to your people: Examining the direct impact on your public so that you understand the perception you are trying to change
Know which marketing methods will be most effective at reaching your public
Examine how much of your budget a public relations exercise is worth: Measuring cost against outcome
Highlights WHY we need user-centric and community centric identity to get clear about its message and to begin the real conversation about the implication NOT doing identity with these frameworks has.
This re-inspires my commitment to help catalyze with all of you the conversations and work that are happening and need to happen.